Etsy listing URL
Paste a public Etsy listing URL. FirstShelf maps missing evidence to listing title, description, attributes, and photos.
See Etsy fieldsBe visible in
GEO for marketplace sellers: find what's missing from your product listings—and exactly what to fix.
See what FirstShelf finds
See why a product may be overlooked
FirstShelf compares your listing with the details a buyer's question needs, then points to the first field to improve.
Example Buyer Match Audit
Controlled check
Minimalist digital planner
Undated planner · digital download
Buyer question
“What's the best minimalist digital planner for Goodnotes?”
Minimalist style Supported
Goodnotes compatibility Ambiguous
PDF format Missing
First field fix
Etsy → Description
Add supported apps, file format, and included page types.
Audit, fix, and re-audit
Start with a buyer question, review the evidence, then track what changed after you update the listing.
FirstShelf applies Generative Engine Optimization (GEO) to marketplace listings. Generative Engine Optimization · GEO for marketplace sellers
01
Check buyer-match evidence
See which submitted facts support a buyer question and which constraints are missing or ambiguous.
Start with the evidence gaps that most affect a buyer's understanding.
02
Review truthful fixes
Map missing information to the exact listing field or area you can review.
You decide what is true before copying anything into your listing.
03
Re-audit what changed
Run the controlled check again after editing your listing and see which buyer constraints changed.
See which submitted facts are now supported and what still needs work.
Image Evidence Map
See what the image proves—and what buyers still cannot verify.
FirstShelf separates visible product evidence from facts that still need trustworthy listing text.
Visible: a minimalist planner layout
The image can support the visual style and the presence of a digital planner.
Still text-only: file format and compatibility
Buyers cannot reliably infer Goodnotes support, PDF format, or included pages from this image alone.
Suggested next image
Show a page-types overview or compatibility slide, then keep the exact facts in the listing description.
Start with the listing you have
Built for Etsy, Shopify, or a manual listing review.
Shopify product URL
Paste a public Shopify product URL. Review product title, description, options, metafields, and image evidence.
See Shopify fieldsManual details
Enter a title and description when a public URL is unavailable. You can still run a controlled evidence audit.
Enter detailsNo publishing
You review and apply every listing change yourself.
No account connection
FirstShelf does not connect to Etsy or Shopify admin.
Versioned methodology
See what we observe, infer, and never claim.
Built to grow with you
Start with one listing. Build a useful improvement loop.
Free shows the readiness summary and prioritized findings. Paid plans add more audits and shipped productivity features as you improve more listings.
Choose the pace that fits your catalog
Start with one free audit. Move up only when you need more volume and deeper rewrites.
Free
START HEREFor your first listing audit
FreeFree
See the diagnosis behind one listing's readiness summary.
- 5 audits + 5 optimizations/month
- Prioritized evidence gaps
- Text and submitted-image checks
Pro
MOST POPULARFor active marketplace catalogs
$18$172
USD
/month
/year
Audits, rewrites, and visual checks for listings you update often.
- 50 audits/month
- 20 rewrites + 10 visual checks/month
- 10 image generations/month
Premium
SCALEFor teams improving more listings
$30$288
USD
/month
/year
More catalog volume and shipped productivity features for growing brands.
- 99 audits/month
- 50 optimizations/month
- 20 image generations/month
Monthly limits reset every month. All prices in USD.
Frequently Asked Questions
Short answers to the questions most sellers ask before they start.
What is Generative Engine Optimization (GEO)?
GEO is the practice of making product information easier for AI systems like ChatGPT, Claude, Gemini, and Perplexity to understand, trust, and recommend. For marketplace sellers, that means clearer facts, better structure, complete details, and images that back up the listing. FirstShelf applies GEO through controlled listing audits—not guaranteed placement in any AI answer.
What does FirstShelf check?
FirstShelf runs a controlled readiness check on the listing information you submit. It identifies product facts, attributes, and image evidence that support a buyer question, plus gaps or ambiguities to review.
Does FirstShelf guarantee a ChatGPT recommendation?
No. FirstShelf does not control ChatGPT or other AI-shopping systems and does not guarantee recommendations, citations, rankings, traffic, or sales. It helps you improve the product information those systems may receive.
Does FirstShelf connect to Etsy or Shopify?
No. FirstShelf is an independent, standalone readiness tool. It does not connect marketplace accounts, publish listing changes, submit feeds, or claim marketplace endorsement.
Which platforms are supported?
The field-level readiness experience currently focuses on Etsy and Shopify. Other platforms can be entered manually only where the existing product supports them. Amazon is not publicly supported.
What does the FirstShelf Score mean?
The FirstShelf Score summarizes the controlled assessment of submitted listing information. Review its dimensions, weights, observations, inferences, and limitations in the methodology; it is not an external-visibility score.
Start with one listing
See what a relevant buyer question still needs from your product.
Get the missing evidence, the exact field to review, and a truthful fix you control.
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